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organic seo
your potential
customers are searching online. can they
find you?
90% of
people are using the internet and search
engines to find what they are looking
for. Luckily for you, there are ways to
increase the ranking of your web site
and your position in the search engines.
Our SEO Specialists are first-class in
all aspects of Search Engine
Optimization and Online Marketing.
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what is seo?
SEO is a form of online marketing,
search engine optimization (or search
engine marketing) is the process of
making a site and its content highly
relevant for both search engines and
searchers. Successful search marketing
helps a site gain top positioning for
relevant words and phrases.
Good search engine optimization (SEO)
combines' design, user friendliness, and
content.
designing with seo?
Content including links, headers,
alternative image text, alternative
frame text and content text on a well
designed website is viewable to the user
and, more importantly, in terms of SEO,
web crawlers.
user friendliness
Everything the end user wants to know on
your site should be no more than three
clicks away (important information like
contact info should always be one click
away). In terms of SEO, a web crawler
can only see the pages on your site that
are directly linked, so a well optimized
site will have text links, as well as,
graphical links such as flash or java
script.
content
In addition to the body content of your
site, web crawlers will look at the page
title, page description, keywords, and
file name. It will make its judgments on
how to list your site based on these
factors. A well-optimized site will have
a page title that briefly describes the
content, a description tag that will
describe the content in more detail,
keyword tags that will pull select
keywords and key terms from the content,
a file name that reflects the page title
and content that is clear and relevant
to the user and the web crawler.
The biggest mistake most people and
companies make when optimizing a web
site is overdoing it. (i.e., repeating
keywords, duplicating image tags,
flooding the backend with descriptive
code and trying to fit as many keywords
and terms into the Meta tabs as
possible.) Not only is this a messy
practice, but it can also get your site
penalized and may be dropped from
searches altogether. When building and
optimizing a web site, the first person
you should be thinking of is the end
user and not the web crawler. Not only
will this be better for your SEO
efforts, but it will also be a better
experience for your potential customer.
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